According to NBC’s own survey, the Beijing opening ceremonies is the most watched and also the highest rated non-US Olympic opening ever. The event was seen by 34.2 million viewers and also got a rating of 18.6.

Venus Williams took her fifth Wimbledon win — beating sister Serena in one of sport’s toughest and most prestigious venues.

The two hugged at the net after the game. No bad blood between the two sisters!

With the disaster that was People’s Choice and the Globes, people are looking forward to some really good TV — and we’re not talking about those reruns that the writer’s strike has doomed us to watch.

It’s time for the Superbowl.

It’s alwys the year’s biggest TV event, but now they’re planning to make it even better. Advertisers are going to bring in live shows, and have spent months planning the special campaigns they’ve made just for the Superbowl. TargetCast’s Farella said, “When you buy the Super Bowl or the Golden Globes or the Oscars you tend to prepare marketing programs around them. Nobody would ever buy them to put in a regular advertisement. You buy them to create a marketing event.”

After all, advertisers spend a stunning $3 million for every 30 seconds of airtime. Better make that 30 seconds worth it.

But advertisers feel the fee is worth it — last year, 93.15 million people watched the show. As of today, one 30 second spot hasn’t been booked.

Laila Ali, World Super Middleweight Boxing Champion, will be hosting NBC’s “American Gladiators.”

Laila’s excited to work with wrestling icon Hulk Hogan. “It’s an honor to be reintroducing this American classic to a new generation of fans,” Ali gushed. From 1989 to 1997, the show had audiences riveted with segments like The Human Canonball or The Joust.

Whether the old formula will still get ratings with a new generation of TV viewers remains to be seen — and may be one of the biggest battles of all.