There's no denying that internet technology in general and the increasing use of social media in particular have adversely affected the television and movie industry. For this reason, TV and film producers are working hard to keep up with the great competition. Industry analysts today are seeing lower TV ratings and only a few shows from the broadcast giants to survive in … [Read more...]
Social Media and TV: A Match made in Heaven
For years, watching TV meant passively slumping in front of the flickering glow of a television set. Now, TV shows are reaching out to viewers through social media. In some cases, masterfully balancing social media technology with television can elevate a show to cult status. Here are ways you can marry TV and social media technology in order to develop an energized, engaged … [Read more...]