If you’re one of those who are finding less and less time to watch TV but more and more time to go online, you’re probably one of those who are giving Comcast’s planned “TV Everywhere” test the thumbs up. “TV Everywhere” is Comcast’s answer to the growing number of people who are watching videos online and on mobile devices more and more. Instead of having to look for pirated version of TV shows online, “TV Everywhere” will allow cable subscribers to watch their favorite TV shows legally FOR NO EXTRA CHARGE. Since we love free stuff it is no surprise that 73% of Comcast and Time Warner cable subscribers surveyed by Solutions Research Group indicated that they think that “TV Everywhere” is an “excellent” or “good idea”.
So far 23 networks including HBO, TNT, and CBS, have signed up with Comcast. The online videos available thru “TV Everywhere” will generate income for Comcast and the networks via online ads. This is critical for the TV networks since greater competition among networks coupled with the recession has been hitting their ad revenue. They are counting on “TV Everywhere” to get more advertisers on board to supplement their current decreasing revenue. With the popularity of online videos it won’t be surprising if advertisers jump on the bandwagon. Of course, for us viewers, this can only be a win-win situation.
Comcast is expected to start testing this month. Only 5,000 households will be included in the test so cross your fingers and hopefully you will be included.